Johalla Projects Presents the YOU ARE BEAUTIFUL Project at 35 Denton Music Festival

YOUAREBNEW

JOHALLA PROJECTS AND “YOU ARE BEAUTIFUL” PROJECT HEAD TO 35 DENTON MUSIC FESTIVAL

MARCH 7 – MARCH 10, 2013

35 DENTON MUSIC FESTIVAL 


DENTON, TEXAS

This year, the 5th annual 35 Denton Music Festival will feature a large-scale art installation by artist Matthew Hoffman, produced by Johalla Projects. The 100 foot long sculpture reads “You Are Beautiful” in 8 foot tall wooden letters on the roof of the Dan’s Silverleaf music venue in downtown Denton, Texas.

Ten years ago, Hoffman quietly started a simple sticker campaign called “You Are Beautiful” with 100 stickers. Since then, over a half million stickers have traveled around the world and the campaign has evolved into block long murals, public installations, and exhibitions at cultural institutions involving thousands of artists. The campaign’s history is rich, but the message remains clear, “Stay strong, and never forget: You Are Beautiful.”

This collaboration is Johalla Projects’ latest effort in their ongoing mission to expose the public to art outside the gallery walls. By showcasing Hoffman’s message at the festival, Johalla Projects hopes to foster 35 Denton’s belief in an intimate exchange between artist and attendee that cultivates a bond within the community.

For more information, please contact Director Anna Cerniglia or Press Manager Jaclyn Mellini at johallaprojects@gmail.com.

 
 
Advertisements

Tags: , , , , , , , ,

About johallaprojects

Johalla Projects was established in the fall of 2009 by Anna Cerniglia as a venue for emerging and mid-career artists. Located in Chicago's West Town neighborhood, Johalla Projects is a collective space collaborating with artists, writers, and curators. In addition to presenting exhibitions in its gallery space, Johalla works to organize and execute public art projects in neighborhoods across the city of Chicago. Every exhibition and project undergoes a thoughtful selection process, assuring that each show presented by Johalla Projects is comprised of the finest contemporary work.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: