BLUE MOON BREWING COMPANY PARTNERS WITH JOHALLA PROJECTS TO “RAISE A MOON” IN BROOKLYN, NY
MARCH 1, 2014
BROOKLYN, NY (February 27, 2014) – On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When anyone 21 or older retweets @BlueMoonBrewCo, the moon installation will rise and Blue Moon Brewing Company will make a $5 donation to Americans for the Arts, the nation’s leading nonprofit organization dedicated to advancing the arts and arts education and home to the Public Art Network. The goal is to raise up to $10,000 on March 1, while raising the moon higher into the sky.
Held in conjunction with the official launch of the @BlueMoonBrewCo Twitter handle, the genesis of the installation is a celebration of public art and is symbolic of the important role fans have played in the success of Blue Moon Brewing Company.
The installation was built in collaboration with Chicago-based Johalla Projects and artist Heather Gabel. In addition to the “moon,” the one-night event will feature a large-scale projection of Heather Gabel’s artwork. A limited-edition screen print designed by Gabel will depict complementary imagery and will be offered free to visitors.
“I’ve always drawn inspiration from space and the vast cosmos. The moon’s cycles continually inform my approach to making art,” said artist Heather Gabel. “In the iconic DUMBO Archway, I have the opportunity to use animation and projection alongside the ‘moon’ to construct a dynamic atmosphere, a starlit ballroom, that encourages interaction and engages the viewer as an active participant.”
Upon viewing the installation on March 1, guests 21 and over can visit the Archway Café at the base of the Manhattan Bridge, adjacent to the plaza, from 6:00 p.m. until 10:00 p.m. EST. to watch the moon rise and enjoy bites and beverages. No tickets are required, admittance is based on capacity.
About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.
About Americans for the Arts
Founded in 1960, Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. From our offices in Washington, D.C. and New York City, we serve more than 150,000 members and stakeholders across the country each year. For over 50 years, Americans for the Arts has been dedicated to representing and serving local communities and creating
opportunities for every American to participate in and appreciate all forms of the arts. Americans for the Arts is home to the Public Art Network (PAN). The only national network of its kind in the United States, PAN and its programs serve the diverse community of artists and administrators engaged in public art and efforts to further integrate art and design in our built environment. To learn more, visit us at www.AmericansForTheArts.org or www.americansforthearts.org/by-topic/public-art.
About Johalla Projects
Johalla Projects was established in the fall of 2009 by Anna Cerniglia as a venue for emerging and mid-career artists. Located in Chicago’s West Town neighborhood, Johalla Projects is a collective space collaborating with artists, writers and curators. In addition to presenting exhibitions in its gallery space, Johalla works to organize and execute public art projects in across the country. Every exhibition and project undergoes a thoughtful selection process, assuring that each show presented by Johalla Projects is comprised of the finest contemporary work. For more information, visit www.JohallaProjects.com
About Artist Heather Gabel
Heather Gabel was born in Windsor, Ontario in 1977. Gabel is moved to create visually fantastic situations that are not based in reality but, rather, that she has imagined. Her work is at once nostalgic and timeless, offering the viewer a unique glimpse into what was, what is, and what could be. Experienced in many mediums, she uses painting, collage, audio visuals and photography in a unique fashion to create iconic images that have a lasting visual impact on viewers.
For more information, please contact Anna Cerniglia at email@example.com.
Stephen Eichhorn’s THE CLIMB/REALITY at the CTA Damen Blue Line Station
OCTOBER – NOVEMBER, 2013
CTA Damen Blue Line Station
Johalla Projects, in collaboration with Alderman Joe Moreno and the WPB SSA #33, is very excited to announce STEPHEN EICHHORN: THE CLIMB/REALITY, a public art installation at the Damen Blue Line Station.
Stephen Eichhorn’s process explores his theories about construction and the natural world. Intuitively piecing together found images of flowers and foliage, Eichhorn creates a uniquely hybrid vegetation that exists only within a work’s frame.
By placing these lush microenvironments in otherwise empty spaces of color and texture, Eichhorn isolates them as subjects. As a result, the architecture of each piece becomes more engaging and more dramatic. Furthermore, Eichhorn’s works – especially when reproduced in such large scale as seen in the station – transform into sculptures themselves, further abstracting the physicality of the layered materials and the intricacy of their arrangement.
In The Climb/Reality, Eichhorn considers new ideas about surface, structure, and spatial relationships while simultaneously remaining true to his characteristically complex methods of collaging and draping. The pieces balance between contemplative and combative, signifying an exciting departure from the cool beauty of earlier bodies of work made up entirely of more conventionally beautiful plant specimens.
Stephen Eichhorn (b. 1984) lives and works in Chicago, IL. In 2006, Eichhorn received his BFA from The School of the Art Institute of Chicago. His work has been included in numerous national solo and group exhibitions, with highlights including Ebersmoore, Chicago (2012, 2011); the Elmhurst Art Museum, Elmhurst, IL (2012); Purdue University, West Lafayette, IN (2012); Bucket Rider Gallery, Chicago (2008); Josée Bienvenu Gallery, NY (2008); and Cairo, Seattle (2008).
–Written by Tyler Blackwell
A special thanks goes to WPB SSA #33 for sponsoring this project.
Printed by Latitude Digital Lab on Hahnemühle Fine Art paper.
For more information about this project, please contact Johalla Projects at firstname.lastname@example.org.
Saturday, August 24th from 6-8:30PM
The Empty Bottle
1035 N. Western Ave.
CHICAGO — Johalla Projects is pleased to introduce POCKET CHANGE, an ongoing fundraising event series designed to benefit public arts projects in various neighborhoods of Chicago. The launch event at The Empty Bottle will take place this Saturday, August 24th from 6-8:30PM at the Empty Bottle at 1035 North Western Avenue. The event will enable street artist Don’t Fret to produce a neighborhood mural. $5 admission includes a PBR and DJ sets by local slow jams party Slo ‘Mo.
It’s no surprise funding is a constant concern for many artists and public art projects. POCKET CHANGE aims to raise money for public arts projects in Chicago in a more accessible setting infused with entertainment and visual art.Each event at The Empty Bottle will cost $5 for admission, includes a complimentary PBR, and features a music performance. All money collected at the door will go directly to the event’s featured artist to produce a public art piece in Chicago.
The next events in the series will take place October 5th (featuring artists Heather Gabel and Matt Skiba) and November 16th (featuring artist Ryan Duggan).Johalla Projects is grateful to have support from its partners in this venture, including Empty Bottle, PBR, Alderman Joe Moreno, and Slo ‘Mo.
RSVP on Facebook or pre-buy tickets here: https://www.facebook.com/events/637637549581773/
Tickets are also available at the door.
Keep an eye out for upcoming POCKET CHANGE events and information at http://www.johallaprojects.com.
|LOLLAPALOOZA ENLISTS JOHALLA PROJECTS TO CREATE MURALS FOR ENTRANCE-WAY TO PERRY’S STAGE
(Chicago, IL, August 2-4, 2013) – Johalla Projects is collaborating with Lollapalooza to create large-scale murals on this year’s entrance-way to Perry’s stage at the 2013 festival in Grant Park.
A shipping container at the entrance-way to the Perry’s stage section will feature murals from artist Ryan Travis Christian and a collaboration between Don’t Fret, CZR PRZ, and Brooks Golden.
This project marks Johalla Projects’ latest effort in their ongoing mission to expose the public to art outside the gallery walls. By showcasing murals at Lollapalooza, Johalla Projects is pleased to bring different artists together for a collaboration that will be viewed by such a large public audience.
For more information about this project, contact us at email@example.com.
JOHALLA PROJECTS AND “YOU ARE BEAUTIFUL” PROJECT HEAD TO 35 DENTON MUSIC FESTIVAL
MARCH 7 – MARCH 10, 2013
35 DENTON MUSIC FESTIVAL
This year, the 5th annual 35 Denton Music Festival will feature a large-scale art installation by artist Matthew Hoffman, produced by Johalla Projects. The 100 foot long sculpture reads “You Are Beautiful” in 8 foot tall wooden letters on the roof of the Dan’s Silverleaf music venue in downtown Denton, Texas.
Ten years ago, Hoffman quietly started a simple sticker campaign called “You Are Beautiful” with 100 stickers. Since then, over a half million stickers have traveled around the world and the campaign has evolved into block long murals, public installations, and exhibitions at cultural institutions involving thousands of artists. The campaign’s history is rich, but the message remains clear, “Stay strong, and never forget: You Are Beautiful.”
This collaboration is Johalla Projects’ latest effort in their ongoing mission to expose the public to art outside the gallery walls. By showcasing Hoffman’s message at the festival, Johalla Projects hopes to foster 35 Denton’s belief in an intimate exchange between artist and attendee that cultivates a bond within the community.
For more information, please contact Director Anna Cerniglia or Press Manager Jaclyn Mellini at firstname.lastname@example.org.
HEATHER GABEL: SACRED CIRCLES AT THE DAMEN BLUE LINE
February 15 – May 1, 2013