BLUE MOON BREWING COMPANY PARTNERS WITH JOHALLA PROJECTS TO “RAISE A MOON” IN BROOKLYN, NY
MARCH 1, 2014
BROOKLYN, NY (February 27, 2014) – On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When anyone 21 or older retweets @BlueMoonBrewCo, the moon installation will rise and Blue Moon Brewing Company will make a $5 donation to Americans for the Arts, the nation’s leading nonprofit organization dedicated to advancing the arts and arts education and home to the Public Art Network. The goal is to raise up to $10,000 on March 1, while raising the moon higher into the sky.
Held in conjunction with the official launch of the @BlueMoonBrewCo Twitter handle, the genesis of the installation is a celebration of public art and is symbolic of the important role fans have played in the success of Blue Moon Brewing Company.
The installation was built in collaboration with Chicago-based Johalla Projects and artist Heather Gabel. In addition to the “moon,” the one-night event will feature a large-scale projection of Heather Gabel’s artwork. A limited-edition screen print designed by Gabel will depict complementary imagery and will be offered free to visitors.
“I’ve always drawn inspiration from space and the vast cosmos. The moon’s cycles continually inform my approach to making art,” said artist Heather Gabel. “In the iconic DUMBO Archway, I have the opportunity to use animation and projection alongside the ‘moon’ to construct a dynamic atmosphere, a starlit ballroom, that encourages interaction and engages the viewer as an active participant.”
Upon viewing the installation on March 1, guests 21 and over can visit the Archway Café at the base of the Manhattan Bridge, adjacent to the plaza, from 6:00 p.m. until 10:00 p.m. EST. to watch the moon rise and enjoy bites and beverages. No tickets are required, admittance is based on capacity.
About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.
About Americans for the Arts
Founded in 1960, Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. From our offices in Washington, D.C. and New York City, we serve more than 150,000 members and stakeholders across the country each year. For over 50 years, Americans for the Arts has been dedicated to representing and serving local communities and creating
opportunities for every American to participate in and appreciate all forms of the arts. Americans for the Arts is home to the Public Art Network (PAN). The only national network of its kind in the United States, PAN and its programs serve the diverse community of artists and administrators engaged in public art and efforts to further integrate art and design in our built environment. To learn more, visit us at www.AmericansForTheArts.org or www.americansforthearts.org/by-topic/public-art.
About Johalla Projects
Johalla Projects was established in the fall of 2009 by Anna Cerniglia as a venue for emerging and mid-career artists. Located in Chicago’s West Town neighborhood, Johalla Projects is a collective space collaborating with artists, writers and curators. In addition to presenting exhibitions in its gallery space, Johalla works to organize and execute public art projects in across the country. Every exhibition and project undergoes a thoughtful selection process, assuring that each show presented by Johalla Projects is comprised of the finest contemporary work. For more information, visit www.JohallaProjects.com
About Artist Heather Gabel
Heather Gabel was born in Windsor, Ontario in 1977. Gabel is moved to create visually fantastic situations that are not based in reality but, rather, that she has imagined. Her work is at once nostalgic and timeless, offering the viewer a unique glimpse into what was, what is, and what could be. Experienced in many mediums, she uses painting, collage, audio visuals and photography in a unique fashion to create iconic images that have a lasting visual impact on viewers.
For more information, please contact Anna Cerniglia at firstname.lastname@example.org.
Disappear Here: New Work by Heather Gabel & Matt Skiba
October 4 – October 25, 2013
Opening Reception: Friday, October 4th from 7-10pm
Johalla Projects is pleased to announce Disappear Here, an exhibition of new work from artist Heather Gabel, in collaboration with longtime friend and Alkaline Trio front man Matt Skiba. The exhibition will feature mixed media collage and painting, as well as a short film produced and directed by Gabel and scored by Skiba.
The pair’s work, like their friendship, is divinely cohesive and seemingly created in tandem when, in actuality, the two live thousands of miles apart. Skiba’s contribution to the works on paper is reactionary to the mystical pretense of Gabel’s illusory imagery, while his accompaniment to the film is inspired solely by his internal deconstruction of a single photographic environment that transcends both space and time. In this sense, the resulting works are reflective and serene.
Disappear Here endeavors to exile the viewer to a meditative place of solitude that hangs heavy with a duality that is at once alienating and self-affirming. The pieces represent the genesis, completion, and infinite nature of a past, a present, and a future in full command of the power to continually re-manifest itself. The result is deliberate, impenetrable – a fortress of the self, strengthened by the alchemies of birth and death.
The exhibition will also feature limited edition prints and apparel available for purchase. A supplementary event – our next iteration of POCKET CHANGE: A PUBLIC ARTS FUNDRAISING SERIES – will be held at at THE EMPTY BOTTLE on Saturday, October 5th.
For more information about this exhibition or about POCKET CHANGE, please contact Anna Cerniglia at email@example.com
HEATHER GABEL: SACRED CIRCLES AT THE DAMEN BLUE LINE
February 15 – May 1, 2013
Wow, what a year it has been —
In 2012, we:
Upcoming at Johalla Projects:
Night Visions: New Work by Heather Gabel
OCTOBER 12 – OCTOBER 28, 2012
Opening Reception: Friday, October 12, 7-11 PM
Gallery Hours: By appointment only
While much of Heather’s earlier work deals with beautifully macabre imagery intertwined with stark lines and the graceful opulence of the past, Night Visions seeks to explore emptiness and loss, personal connectivity with the dead, and the preponderance of a spiritual after life—something more. Gabel’s new work also interrogates the inherently obsessive nature of grief while embracing the compulsive, and often consuming, self-created rituals custom-tailored to free the feelings we wish not to suffer, but the raw pathos that is unifying and undeniably human. While these experiences shape and change us; sometimes for the better, sometimes for the worse, a compression of time and personal, intimate histories foster an environment where a glitch in the records of memory can be highlighted, manipulated, and expressed.
The show will include new mixed media collage, photographs, prints, and shirts.
About the Artist: Born in Windsor, Canada in 1977, Heather started drawing and painting since she was a tiny child and has never stopped since. She attended the Center for Creative Studies in Detroit on a photography scholarship and finished her arts education at Columbia College in Chicago with a bachelor of Fine Arts degree. She exhibits both nationally and internationally, at present.
Her work is at once nostalgic and contemporary as she is inspired to create imagined situations culled from her best dreams and worst nightmares offering a look into what was, what is and what will never be. Experienced with many mediums, she combines, photography, painting and collage in a unique fashion to create iconic images that have a lasting impact on the viewer.
For more information, contact firstname.lastname@example.org.
Johalla Projects is excited to announce that we have moved to a new space in the Hubbard Street Lofts, located at 1821 W Hubbard Street, Suite 110, Chicago, IL 60622. With added help from Aimee Quinkert, Emily Barney and Michael Pedersen, we will continue to be dedicated to our mission of presenting emerging and contemporary art.
Anna Cerniglia founded Johalla Projects in the fall of 2009 as a live/work project space, and, in a year, it grew into a full-fledged gallery space. We have had many wonderful experiences on Milwaukee Avenue; but, thanks to our artists and patrons, Johalla Projects, once again, needs to expand. Though we are sad to leave our home in the heart of Wicker Park, we will still have a presence in the community: our application for the Adopt The Station program is in progress, and Anna Cerniglia remains on the Wicker Park Arts Committee. We look forward to having a larger space that will better showcase our artists’ work, as well as having The Post Family and Spudnik Press among our new neighbors.
Our first event in our new space will be on October 7th with a reception of work by Heather Gabel and a retrospective of her work with Alkaline Trio, in honor of their 15-year anniversary. We hope to see you there.