BLUE MOON BREWING COMPANY PARTNERS WITH JOHALLA PROJECTS TO “RAISE A MOON” IN BROOKLYN, NY
MARCH 1, 2014
BROOKLYN, NY (February 27, 2014) – On March 1, Blue Moon Brewing Company will collaborate with artist collective Johalla Projects to artfully redefine the Lunar New Moon. On an otherwise moonless night, Blue Moon will present an interactive public art installation that will raise a moon into the sky at the DUMBO Archway in Brooklyn in response to fan retweets. When anyone 21 or older retweets @BlueMoonBrewCo, the moon installation will rise and Blue Moon Brewing Company will make a $5 donation to Americans for the Arts, the nation’s leading nonprofit organization dedicated to advancing the arts and arts education and home to the Public Art Network. The goal is to raise up to $10,000 on March 1, while raising the moon higher into the sky.
Held in conjunction with the official launch of the @BlueMoonBrewCo Twitter handle, the genesis of the installation is a celebration of public art and is symbolic of the important role fans have played in the success of Blue Moon Brewing Company.
The installation was built in collaboration with Chicago-based Johalla Projects and artist Heather Gabel. In addition to the “moon,” the one-night event will feature a large-scale projection of Heather Gabel’s artwork. A limited-edition screen print designed by Gabel will depict complementary imagery and will be offered free to visitors.
“I’ve always drawn inspiration from space and the vast cosmos. The moon’s cycles continually inform my approach to making art,” said artist Heather Gabel. “In the iconic DUMBO Archway, I have the opportunity to use animation and projection alongside the ‘moon’ to construct a dynamic atmosphere, a starlit ballroom, that encourages interaction and engages the viewer as an active participant.”
Upon viewing the installation on March 1, guests 21 and over can visit the Archway Café at the base of the Manhattan Bridge, adjacent to the plaza, from 6:00 p.m. until 10:00 p.m. EST. to watch the moon rise and enjoy bites and beverages. No tickets are required, admittance is based on capacity.
About Blue Moon Brewing Company
At Blue Moon Brewing Company, everything we do flows from our artistic approach to brewing. We craft our broad array of beers with flavorful ingredients for an inviting taste, perfect for enjoying the moment with friends. It’s been that way since we added our first flavorful twist back in 1995 in Denver, Colo., and that’s why we say our beer and everything we do is artfully crafted. More information is available at www.BlueMoonBrewingCompany.com.
About Americans for the Arts
Founded in 1960, Americans for the Arts is the leading nonprofit organization for advancing the arts and arts education in America. From our offices in Washington, D.C. and New York City, we serve more than 150,000 members and stakeholders across the country each year. For over 50 years, Americans for the Arts has been dedicated to representing and serving local communities and creating
opportunities for every American to participate in and appreciate all forms of the arts. Americans for the Arts is home to the Public Art Network (PAN). The only national network of its kind in the United States, PAN and its programs serve the diverse community of artists and administrators engaged in public art and efforts to further integrate art and design in our built environment. To learn more, visit us at www.AmericansForTheArts.org or www.americansforthearts.org/by-topic/public-art.
About Johalla Projects
Johalla Projects was established in the fall of 2009 by Anna Cerniglia as a venue for emerging and mid-career artists. Located in Chicago’s West Town neighborhood, Johalla Projects is a collective space collaborating with artists, writers and curators. In addition to presenting exhibitions in its gallery space, Johalla works to organize and execute public art projects in across the country. Every exhibition and project undergoes a thoughtful selection process, assuring that each show presented by Johalla Projects is comprised of the finest contemporary work. For more information, visit www.JohallaProjects.com
About Artist Heather Gabel
Heather Gabel was born in Windsor, Ontario in 1977. Gabel is moved to create visually fantastic situations that are not based in reality but, rather, that she has imagined. Her work is at once nostalgic and timeless, offering the viewer a unique glimpse into what was, what is, and what could be. Experienced in many mediums, she uses painting, collage, audio visuals and photography in a unique fashion to create iconic images that have a lasting visual impact on viewers.
For more information, please contact Anna Cerniglia at email@example.com.
A GROUP EXHIBITION
JANUAURY 31, 2014 — FEBRUARY 28, 2014
OPENING RECEPTION: FRIDAY, JAN 31ST FROM 7-10PM
Johalla Projects is very pleased to launch its 2014 programming with Time Traveler, a group exhibition comprised of both new and former gallery exhibitors. The exhibition will run from JANUARY 31 to FEBRUARY 28, 2014. An opening reception will be held on Friday, January 31 from 7-10pm.
Time Traveler is a collection of artworks that considers ideas about exploration (earthly or otherworldly), communication, and technology as culture. While “travel” implies movement, this exhibition aims to bring together works that survey strategies of both constant motion and constructed suspension. Together, these methodologies cohere as means to deconstruct and converse with more technical definitions of this abstract scientific theory.
In its barest sense, the concept of “time travel” dictates that history be likened to an experimental science. Here, the collected objects similarly dismantle the historical timeline and instead weave through it, allowing for multiple interpretations. They work as a visual fusion of reality and fantasy while investigating the historical roles of technology — both as subject matter and as tools for making.
The exhibition will feature works by:
Laura Hart Newlon
Time Traveler is curated by Tyler Blackwell.
For more information, please contact Tyler Blackwell at firstname.lastname@example.org.
Stephen Eichhorn’s THE CLIMB/REALITY at the CTA Damen Blue Line Station
OCTOBER – NOVEMBER, 2013
CTA Damen Blue Line Station
Johalla Projects, in collaboration with Alderman Joe Moreno and the WPB SSA #33, is very excited to announce STEPHEN EICHHORN: THE CLIMB/REALITY, a public art installation at the Damen Blue Line Station.
Stephen Eichhorn’s process explores his theories about construction and the natural world. Intuitively piecing together found images of flowers and foliage, Eichhorn creates a uniquely hybrid vegetation that exists only within a work’s frame.
By placing these lush microenvironments in otherwise empty spaces of color and texture, Eichhorn isolates them as subjects. As a result, the architecture of each piece becomes more engaging and more dramatic. Furthermore, Eichhorn’s works – especially when reproduced in such large scale as seen in the station – transform into sculptures themselves, further abstracting the physicality of the layered materials and the intricacy of their arrangement.
In The Climb/Reality, Eichhorn considers new ideas about surface, structure, and spatial relationships while simultaneously remaining true to his characteristically complex methods of collaging and draping. The pieces balance between contemplative and combative, signifying an exciting departure from the cool beauty of earlier bodies of work made up entirely of more conventionally beautiful plant specimens.
Stephen Eichhorn (b. 1984) lives and works in Chicago, IL. In 2006, Eichhorn received his BFA from The School of the Art Institute of Chicago. His work has been included in numerous national solo and group exhibitions, with highlights including Ebersmoore, Chicago (2012, 2011); the Elmhurst Art Museum, Elmhurst, IL (2012); Purdue University, West Lafayette, IN (2012); Bucket Rider Gallery, Chicago (2008); Josée Bienvenu Gallery, NY (2008); and Cairo, Seattle (2008).
–Written by Tyler Blackwell
A special thanks goes to WPB SSA #33 for sponsoring this project.
Printed by Latitude Digital Lab on Hahnemühle Fine Art paper.
For more information about this project, please contact Johalla Projects at email@example.com.
Disappear Here: New Work by Heather Gabel & Matt Skiba
October 4 – October 25, 2013
Opening Reception: Friday, October 4th from 7-10pm
Johalla Projects is pleased to announce Disappear Here, an exhibition of new work from artist Heather Gabel, in collaboration with longtime friend and Alkaline Trio front man Matt Skiba. The exhibition will feature mixed media collage and painting, as well as a short film produced and directed by Gabel and scored by Skiba.
The pair’s work, like their friendship, is divinely cohesive and seemingly created in tandem when, in actuality, the two live thousands of miles apart. Skiba’s contribution to the works on paper is reactionary to the mystical pretense of Gabel’s illusory imagery, while his accompaniment to the film is inspired solely by his internal deconstruction of a single photographic environment that transcends both space and time. In this sense, the resulting works are reflective and serene.
Disappear Here endeavors to exile the viewer to a meditative place of solitude that hangs heavy with a duality that is at once alienating and self-affirming. The pieces represent the genesis, completion, and infinite nature of a past, a present, and a future in full command of the power to continually re-manifest itself. The result is deliberate, impenetrable – a fortress of the self, strengthened by the alchemies of birth and death.
The exhibition will also feature limited edition prints and apparel available for purchase. A supplementary event – our next iteration of POCKET CHANGE: A PUBLIC ARTS FUNDRAISING SERIES – will be held at at THE EMPTY BOTTLE on Saturday, October 5th.
For more information about this exhibition or about POCKET CHANGE, please contact Anna Cerniglia at firstname.lastname@example.org
SEPTEMBER 20 – SEPTEMBER 22, 2013
Fountain Art Fair @ Mana Contemporary
2233 S. Throop Street, Chicago, IL 60608
Johalla Projects is very pleased to be exhibiting at Fountain Art Fair Chicago during EXPO Chicago weekend at Booth #7. For more about the Fountain Art Fair, including visitor information, performance programming, and musical guests, click here.
Artist books, editioned works, and more will also be available at our booth.
You can purchase tickets for the fair HERE. Tickets will also be available at the door.
For more information about Fountain Chicago or exhibiting artists, please contact Anna Cerniglia at email@example.com.
Johalla Projects Presents: Shannon – New Work by Recent Graduates of the Yale School of Art MFA Photography Program
New Work by Recent Graduates of the Yale School of Art MFA Photography Program
JULY 12 – JULY 28, 2013
Opening Reception: Friday, July 12 from 7-10PM
Johalla Projects is very pleased to announce Shannon, a group exhibition of recent graduates of the Yale School of the Art MFA Photography Program. Museum of Contemporary Photography Assistant Curator Allison Grant will contribute an essay to mark the exhibition. Shannon will run from JULY 12 to JULY 28. Please join us for an opening reception on Friday, July 12 from 7-10pm.
Shannon is a collective consciousness, muse, and unifier, a mutual creation between these artists who have profoundly impacted one another. It is a way to express their individual work while, at the same time, find a commonality within their varied experiences as students and colleagues. During rigorous and constant evaluation, the artists attempt to find new ways of working through a diverse range of contemporary issues in photographic seeing.
In honor of Shannon, the artists are presenting their work out of the original context of their theses, interwoven to allow for new relationships and conversations to emerge.
The exhibition examines themes such as the necessity and risk of being in one’s own work, the transformation of the street and exploration of landscape through fantastical and optical manipulations, and the intervention of performance in both staged and nonfiction through improvisational methods of picture making.
Shannon is not necessarily a consequence or the result of their time together but rather the deep connection they all share despite their disparate approaches and practices. Shannon is this unique experience the artists leave behind as they pursue their own paths and voice.
This exhibition is a dedication to him, her, them, and us.
Shannon is being presented at the Aperture Foundation Gallery, NY from July 18 to August 15, 2013.
Generous support for this exhibition is provided by Phase One.
For more information, please contact Anna Cerniglia at firstname.lastname@example.org.